New Concept Report 2025 Volume 3
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VOL 3 of the New Concept Report contains 72 emerging franchise brands across 17 industries—from boutique fitness and in-home care to fast-growing coffee concepts and innovative maintenance services. This quarter’s highlights include health & fitness surpassing food as the leading sector, and average initial investments for food brands climbing to $628K suggesting a shift toward higher-cost, brick-and-mortar models.
Some new concepts that stood out in this volume:
Holiday Lighting Heroes
Holiday Lighting Heroes is a service line extension of the Lawn Doctor brand that provides design, installation, maintenance, removal, and storage of seasonal lighting and decor. This addition is intended to expand Lawn Doctor franchisees’ service offerings during the off-season and support a more consistent, year-round revenue generation.
The Seals
Founded in 2019, The Seals specializes in the sale and installation of gaskets for refrigeration units, freezer and oven doors, hardware, and cutting boards. In February 2025, EverSmith Brands acquired the membership interests of the franchisor. EverSmith Brands is backed by The Riverside Company, a private equity firm that also controls several other franchise platform companies. As a result, The Seals is now affiliated not only with EverSmith Brands but also with a broader network of brands under related platforms, including Evive Brands, Head-to-Toe Brands, Best Life Brands, and Threshold Brands.
Service Experts
Founded in 1996 in Texas, Service Experts offers maintenance, repair, and replacement of air conditioning and heating systems, as well as ductwork and indoor air quality services. It also provides water heater repair and replacement for residential and light commercial customers. The brand's ultimate parent company is Brookfield Asset Management, a publicly traded global investment firm headquartered in Toronto, Canada, which also owns Enercare Home Services in Canada. Currently, there are approximately 90 company-owned Service Experts centers operating across 31 U.S. states.
About FRANdata’s New Concept Report
The New Concept Report delivers a quarterly analysis of emerging franchise brands entering the market, offering insights into industry trends, growth patterns, and early-stage franchisor development. Built from FRANdata’s proprietary franchise intelligence — the most comprehensive dataset of franchise information available. The report also includes key contact details for decision makers at these emerging brands to support deeper outreach and evaluation.