Haagen-Dazs Franchise Disclosure Document

Haagen-Dazs is a premium ice cream brand offering hand-dipped ice cream, sundaes, and frozen treats in mall kiosks and storefronts. Originally launched in 1960 in New York, it now operates globally through retail and franchise outlets. Franchisees operate small-format dessert shops with strong brand equity. Investment is moderate and revenue is driven by high-margin ice cream sales, particularly in high-foot-traffic locations. The model suits foodservice operators seeking a recognizable brand and consistent treat-focused traffic.

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