Crumbl Cookies Franchise Disclosure Document

Crumbl is a dessert franchise specializing in freshly baked cookies, known for its rotating weekly menu and signature pink boxes. Founded in 2017 in Utah, the brand has experienced rapid growth, with hundreds of locations across the U.S. Franchisees operate retail bakery storefronts that focus on delivery, pickup, and limited in-store seating. The model requires a moderate investment in baking equipment and branding, but it does not involve extensive foodservice operations. Revenue is driven by high customer demand, especially through app orders and digital marketing. Crumbl's model is optimized for efficient production, simple menus, and strong social media traction.

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