New Concept Report 2025 Volume 4
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For this quarter's New Concept Report, FRANdata identified 115 emerging franchise brands with more than 460 decision makers across 24 industries. Health & Fitness, Quick Service Restaurants (QSR), and sit-down restaurants leads the pack in this volume—collectively representing 40% of all new concepts.
Some highlights:
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20 international brands entered the U.S. market this quarter.
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Five new lodging concepts debuted—four from publicly traded giants like Hilton, Marriott, Wyndham, and IHG.
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Private equity activity slowed compared to other quarters, backing just 6% of all new concepts.
Some notable brands from this quarter--
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Champps Kitchen + Bar – A re-emerging casual dining concept under MTY Food Group, reporting the highest initial investment among restaurants this quarter.
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Modern PURAIR – Tracing its root back to 1969, this Canadian-founded and PE-backed service brand offers full-service air quality solutions for residential and commercial clients.
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Water Babies – U.K.-based swimming instruction franchise expanding under new PE ownership.
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Satellite Teams – Home-based professional outsourcing brand posting among the highest AUVs within the brands in the report at $3.5M.
About FRANdata’s New Concept Report
The New Concept Report delivers a quarterly analysis of emerging franchise brands entering the market, offering insights into industry trends, growth patterns, and early-stage franchisor development. Built from FRANdata’s proprietary franchise intelligence — the most comprehensive dataset of franchise information available. The report also includes key contact details for decision makers at these emerging brands to support deeper outreach and evaluation.