New Concept Report 2025 Volume 1
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This New Concept Report contains insight on 158 brands. This NCR's analysis summarizes 2024 and speaks to Q4 of 2024. For this volume, of the 158 new brands, 12 align with established franchise brands or platform companies such as Marriott and Wonderfield Group. Among the 87 brands with available AUV data, the average unit revenue stands at $1,014,493—a decrease of $35,341 from the previous quarter—highlighting performance variances across industries, with food, commercial, and residential services outperforming the lower-revenue personal/child-education sector.
Some brands that stood out:
Postcard Cabins
Postcard Cabins, previously known as Getaway, was launched in 2015 and offers accommodations in outdoor, natural settings. In December 2024, the brand was acquired by Marriott International, Inc. It is expected to be integrated into Marriott's systems and platforms in 2025 .
Renegade Insurance
Founded in 2018, Renegade Insurance is a tech-enabled insurance agency platform that provides comprehensive insurance solutions with tailored policies for individuals and businesses. The brand utilizes third-party service providers in Nepal and India to support its operations. Renegade Insurance is also backed by several private equity firms, including Swift Anchor Holdings.
The Sports Bra
Founded in 2022, The Sports Bra is a sports bar and restaurant focused on supporting, empowering, and promoting women in sports and within the community. The brand has received major investment from Alexis Ohanian, co-founder of Reddit, founding controlling owner of Angel City FC, and founder of the 776 Foundation.
CyberGlobal
Founded in 2017 in Romania by industry veterans, CyberGlobal is a cybersecurity firm specializing in customized security solutions designed to protect clients’ digital assets and ensure long-term safety. As more companies embrace AI and technology in their daily operations, awareness of the importance of cybersecurity has gradually increased.
About FRANdata’s New Concept Report
The New Concept Report delivers a quarterly analysis of emerging franchise brands entering the market, offering insights into industry trends, growth patterns, and early-stage franchisor development. Built from FRANdata’s proprietary franchise intelligence — the most comprehensive dataset of franchise information available. The report also includes key contact details for decision makers at these emerging brands to support deeper outreach and evaluation.