Black Rifle Coffee Company Franchise Disclosure Document

Black Rifle Coffee Company is a veteran-founded coffee brand that sells roasted coffee and merchandise online and through branded retail cafes. Founded in 2014 by Evan Hafer, it has grown quickly through direct-to-consumer sales and now operates physical locations across several U.S. states. Its franchise model is focused on cafes offering brewed coffee, branded gear, and grab-and-go items. Start-up costs are moderate, similar to other coffee concepts. The brand's strong identity and loyal customer base support high repeat traffic and strong merchandise attachment rates. Franchisees often operate in suburban centers or travel hubs.

With nearly 40,000 FDDs collected over the past 25+ years, our growing database is maintained and enriched by a dedicated information management team that ensures accuracy, completeness, and timely updates. Just as important, FRANdata understands that while FDDs offer a wealth of standardized information, they may not address every question a stakeholder has—particularly when it comes to franchise performance, operational nuances, or long-term growth potential. That's why we complement the information in FDDs with broader research and advisory capabilities, helping clients interpret what's there, understand the context, and access deeper insights when needed. Email us at frandata@frandata.com for inquiries on custom solutions or find out more about FRANdata here.